Fire signs exclusive DVD Games deal for UK and Europe

Fire International today announced they have signed an exclusive agreement with Digital Leisure Inc. to distribute their range of classic DVD games.

The agreement gives Fire International exclusive rights to supply Digital Leisure’s classic DVD games throughout UK and Europe.

The range includes classic titles such as Dragons Lair, Dragons Lair 2: Timewarp and Space Ace, created by Don Bluth ex Disney animator and creator of the timeless movie classic “American Tail” and “The Land Before Time” as well as Mad Dog McCree and Who Shot Johnny Rock, and also includes new titles including Drug Wars, Crime Patrol and Space Pirates

The agreement allows Fire International rights over stand-alone sales and bundling to allow retailers a number of high profile solutions for high value bundle opportunities, whilst the DVD format allows both games and DVD retailers to offer hardware offerings with a non traditional pack to appeal to existing and new sectors.

Managing Director of Fire International, Jason Cooper said “These classic titles will bring a new level of gaming to games players everywhere. The accessibility of the DVD format allows these games to be experienced not only on DVD players but also on the PS2 and XBOX gaming consoles. The demand for retro games has never been higher and users can now have the full arcade laser disc experience at home.”

Contact Fire International for further details on the products, all of which will be available in Q2 2005. About Fire International Ltd:

Fire International is a leading creator of gaming utility software and console peripherals for all major formats, including PlayStation 2, PSP, XBOX, GameBoy Advance and Nintendo DS. Since 1993 Fire International has strived to research and develop innovative technologies that are both world leading technically and fun and easy to use for the consumer. The Xploder brand is widely recognised as the leading cheat system in the UK, and its technology powers the world famous GameShark brand for Mad Catz in the US, and Xterminator for Gametech in Japan.

About Digital Leisure:

Digital Leisure is a leading publisher of interactive DVD and CD titles. The company acquires and re-masters existing video-intensive titles that would benefit from the superior video and audio quality of DVD.

Contact

Fire International Ltd

Unit 15 Shaw Wood Business Park

Shaw Wood Way

Doncaster

DN2 5TB

Tel. +44 (0) 1302 325225

Fax. +44 (0) 1302 322061

www.xploder.net

sales@fire-international.ltd.uk





For further information, competition prizes, samples and artwork/media, please contact James Gill (james.gill@fire-int.com)