International delegates blown away by Xploder HDTV Player

Astounding response to HDTV Player preview at GC 2006.

Greeted by two HD plasma screens showing a side-by-side comparison of the Xploder HDTV Player versus standard PS2 output, visitors were astounded by the instantly recognisable differences. They were left in no doubt of the visible improvements made by the product - crystal clear graphics, well-proportioned characters, crisp text within on-screen menus, detailed backgrounds, vivid colours and smooth character animation - resulting in dramatically enhanced gameplay.

From driving to fighting, role-play to strategy – almost all games including titles such as Formula One 06, the Godfather, GTA: Liberty City and classic beat-em-ups like Tekken 5 benefit from the improved HD image quality through the HDTV Player (compatible with 90% of all PS2 games). Simply choose your required settings, (480p, 720p, 1080i and numerous VGA modes) position the screen image in the required location and experience games as they were meant to be played.

With consumers still anxious about committing to next generation consoles, and concerns about the availability and pricing of the PS3, the HDTV Player is a cost-effective alternative for those who want to make the most of their existing HDTV system and current game collection.

PAL and NTSC versions will be available from www.xploder.net in September. Initial interest in the HDTV Player has been phenomenal – since product details were posted on the site, Fire has received thousands of requests from consumers, media representatives, retailers and distributors all over the world wanting to know more about the product and its availability.

Why wait to play games in HD? For just £29.99 / €49.99 / $49.99 you can experience HD quality now! Includes High Quality Component RGB Cable (with composite video adaptor).

Details will be posted on www.xploder.net as soon as the HDTV Player is available for purchase.

International PR/Media Contact:

Phil Holmes

Marketing Manager

Fire International Ltd.

philholmes@fire-international.ltd.uk

Tel: +44 (0) 1302 325 225

About Fire International Ltd:

FIRE develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.

Fire provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software. Products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.

® Xploder and Blaze are Registered Trademarks of Fire International Ltd. Fire International acknowledges all game & product names that are trademarks or registered trademarks of their respective publishers, manufacturers or licensees.