Premiere of Xploder HDTV Player at GC 2006 - Leipzig, Germany

The new PS2 Xploder HDTV Player will be showcased at GC 2006, August 23rd - 26th

Last week Fire announced the launch of the PS2 HDTV Player - the ultimate PS2 upgrade that unlocks the capabilities of your PS2, allowing you to play games in High Definition (HD). Now Fire has confirmed that trade and press delegates will be able to see the application in action for the first time at GC 2006.

Scheduled for release on 1st September with an RRP of £29.99 (€49.99 / $49.99), the Xploder HDTV Player will be available for both PAL and NTSC PS2 consoles.

Xploder HDTV Player allows you to:

Select HD modes 480p, 720p or 1080i to give a clearer, crisper picture quality.
Choose from a variety of superior VGA options.**

Fire is recommending that members of the press, retailers and distributors book an appointment to see the side-by-side comparison of games being played with and without the Xploder HDTV Player as soon as possible.

As well as getting a first look at the Xploder HDTV Player, visitors to Meeting Room D66 in the GC Business Centre will be able to find out more about the new range of Xploder Media software applications, including Xploder Media Centre for XBOX 360, Xploder Movie Player for Mobile Phones and Xploder Media Centre for iPod.

Important note to Editors: Due to the amazing media response to this launch, Fire is recommending that all Press delegates reserve a specific time-slot for an exclusive demonstration of the PS2 Xploder HDTV Player at GC 2006. Requests should be sent to philholmes@fire-international.ltd.uk

International PR/Media Contact:

Phil Holmes

Marketing Manager

Fire International Ltd.

philholmes@fire-international.ltd.uk

Tel: +44 (0) 1302 325 225

About Fire International Ltd:

FIRE develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.

Fire provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software. Products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.

® Xploder and Blaze are Registered Trademarks of Fire International Ltd. Fire International acknowledges all game & product names that are trademarks or registered trademarks of their respective publishers, manufacturers or licensees.