New range of Xploder Media Systems

E3 sees the launch of a new generation of proprietary “iTunes style” digital media applications for converting and organising digital video, music, image and game enhancement files.

At E3 2006, the advanced media management capabilities of the new range of platform-specific Xploder products for iPod, PSP, PS2, Xbox 360 and mobile handsets will be demonstrated. Xploder Media Systems cover a wide range of features, including movie and music media conversion, digital photograph and image transfer, game saves and game enhancements, full media management and much more.

Originally launched in 1998, Xploder rapidly became the market leading cheat system, powering both GameShark for MadCatz in the US and X-Terminator for Gametech in Japan. Recent product development has focussed on adding multi-media capabilities - Xploder now provides consumers with a flexible PC based software tool to manage media across multiple formats.

Fire Managing Director Jason Cooper comments, “E3 will be a great launch pad for our exciting new range of products into the global market. Through distributing proprietary software and developing OEM relationships we have already established a strong reputation - when combined with the latest technical advances, and the sales levels already achieved, we believe we have a compelling offer for the retail sector and the end-user.”

All Fire software is developed in-house to the highest specification, and is retailed in distinctive metal packaging. Xploder is a range of niche software solutions that address consumer media requirements within rapidly emerging mass market sectors.

International PR/Media Contact:

Phil Holmes

Marketing Manager

Fire International Ltd.

phil.holmes@fire-international.ltd.uk

Tel: +44 (0) 1302 325 225

About Fire International Ltd:

FIRE develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.

Fire provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software. Products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.

® Xploder and Blaze are Registered Trademarks of Fire International Ltd. Fire International acknowledges all game & product names that are trademarks or registered trademarks of their respective publishers, manufacturers or licensees.