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Date: 27 January 2007
Peter Moore talks Vista, Games for Windows launchHere's a letter Peter Moore wrote to us about Vista and Games for Windows...For the first time in history, we’re marketing Games for Windows as a true gaming platform, starting with redefining the brand. The Games for Windows brand stands for a quality gaming experience, that’s easier, safer and more fun to play. We’re setting a new standard for gaming on the PC, with the best publishers in the world incorporating the Games for Windows brand into the hottest new games on the Windows platform, including Atari, LucasArts, Midway, Turbine Inc., 2K Games, THQ, Vivendi Universal, and of course, Microsoft Game Studios. At retail, we’re taking PC games out of the shadows and giving them the spotlight they deserve. All Games for Windows titles will have consistent packaging and advertising, with playable kiosks for the biggest titles, as our new branding and merchandising campaign rolls out across the US at retail outlets including Circuit City, CompUSA, GameStop and Walmart. In years to come we’ll add more, especially worldwide, where we’ve already started with PC World and Virgin in Europe. The Future Looks Bright With all the excitement surrounding the launch of Windows Vista, it’s important to remember that 2007 is just the beginning for Games for Windows. With a PC gaming renaissance touched off by Games for Windows and Windows Vista, and the release of more Windows Vista-optimized laptops, desktops and accessories, we’ll see more powerful, more innovative, and more fun gaming experiences than ever before. We’ll see revenues from the PC gaming market grow more than ever before, as more people find it easier to get into casual and cutting-edge games alike. It’s our mission to meet this growth with a platform that’s as simple and safe as it is filled with potential and new gaming experiences. For everyone who’s had even the slightest hand in bringing Games for Windows and Windows Vista to the consumer, you have my deepest appreciation and thanks. Together you’ve taken the most popular and historic gaming platform ever created and breathed new life into it, allowing great gaming innovations of the future to continue to happen on Windows. Here’s to a spectacular launch, Peter
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