Nintendo itself responded to the rumours saying it took a while for trademarks recently registered to appear in the system. Some gamers hoped against hope that Wii was just a big joke to be debunked at E3. But it isnt. The name is real. Nintendos registration of the Wii trademark, for purposes ranking from videogames to clothing, watches and arc welders (I kid you not) has gone live on the various trademark website. Get used to the Wii. Source: GameDaily