Videogames and caffeinated beverages are often considered an inseparable duo -- especially from a marketing standpoint. First Mountain Dew concocted their Halo 3 and World of Warcraft varieties of Game Fuel, and now Pepsi is stepping up with MTV and Rock Band for a summer cross-promotion of their own.

Beginning June 2, Rock Band fans will have the opportunity to join the likes of Ricky Martin, Lil" John, and that "Thong Song" guy as winners of an MTV Video Music Award. All you have to do to take home your own prestigious Moonman trophy is shoot a music video of you and your friends playing Rock Band along with one of the contest"s predetermined songs. Videos can then be submitted to the contest website, where users will vote on which band is worthy of walking the red carpet at the 2009 MTV VMAs.

As an added incentive, those who upload their video by 6 p.m. E.D.T. on the first day of the promotion will also be entered in a drawing to win a trip to E3 the very next day, where they"ll have the honor of being the official house band at Harmonix" Rock Band booth. Not a bad consolation prize if you"re averse to the glitz and glamour of the VMAs.